My three key take aways from Wistiafest 2017

Rowan's thoughts on the key learnings from the conference keynotes and seminars profile

Written by Rowan

Updated 2017-06-21

My three key take aways from Wistiafest 2017

Watch my take aways in two minutes with this short video

UPDATE: Wistia have announced that they're discontinuing Wistiafest for 2018. Such a shame!

Last week I had the pleasure of heading to Boston, MA (USA) to attend Wistiafest, the annual conference from the team at Wistia. You can read more about the experience itself in my previous post, but I thought I'd share a few of the key take aways from the conference itself.

Use video for everything

No matter how you're using video now, you should be using it more. That was one of the key themes of Wistiafest this year. The argument is that, as business has moved online, business has become increasingly less human. Considering the marketing phrase "people buy from people", using video lets you show the real people behind your business when you're dealing with customers online.

A great suggestion from the conference was to use video alongside sales pitches to explain your reasoning rather than sending lengthy emails and proposals. Another example was a company who used video to help remote colleagues bond with each other through funny weekly update videos and interviews filmed by their team.

The future of video is a blend of DIY and Pro

I've always been of the opinion that externally facing content, particularly content that you intend to sell or use to generate sales, should be filmed professionally but, coupled with the last point about using video for everything, there's never been a clearer time for DIY video to take it's place in the strategy.

The emphasis on creating short, disposable videos for sales and support was driven home by Wistia's introduction of Soapbox. Soapbox lets you create videos that merge your webcam's feed with what's happening on your computer screen. This could simply be a screen recording of a software demo or you could show a powerpoint presentation in that space instead. There's a lot of opportunity to use this tool creatively, and it's really easy to use.

It's time to be smarter

My final take away is that it's time for video producers to start being smarter about the videos they produce. Specifically, it's time for videographers to start looking at the data that services like Wistia generate (plus Youtube, Facebook, Vimeo and Vimsy by extension) and use that insight to make sure their videos are meeting their objectives. For example, has the video generated the right number of leads, or increased the percentage of sign ups or sales of a product or service?

Getting information from the services that offer video insights is fairly straight forward, but it's using that data to strategically improve, replace and adjust videos over time to make sure that they're working for the client. That's going to take a paradigm shift that I think is achievable for most videographers; it just requires a bit more consideration towards the data and then committing to what it tells you. Will it be a difficult change? Almost certainly, but it's not impossible.

If you love making videos, why not take a look and see how Vimsy can help you take your videos the extra mile?

A Vimsy channel brings your Youtube, Vimeo and Wistia videos together through a custom branded portal that's tailor made for watching and sharing videos, with features like Insights for tracking who's been watching your videos, and a paywall for selling your content on a one-off or subscription basis. It's free to get started.

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