Vimsy vs

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When talking to people about Vimsy, we're often asked why someone would use our solution instead of a perceived competing service or platform. In this comparison we'll explain some of the differences between Vimsy and Youtube. If you have questions about using Youtube with Vimsy, you might want to check out our Youtube FAQ instead.

This article assumes you have some understanding of the two services already, so if you don't, now would be good chance to brush up!

What's the difference?

Before we start, it's worth noting that Youtube is one of the three video sources we support on Vimsy, alongside Vimeo and Wistia. This means that you can use your Youtube videos on your channel in combination with all of Vimsy's excellent features. We don't really consider them a competitor (they're a friend!) but there is some overlap in what Youtube and Vimsy can offer that we want to explain here.

The main similarity between Youtube and Vimsy is that they both let users create their own channels and display their videos online. Channels in both cases are a home page for your videos that people can browse through to find content. Here are a few reasons why you should consider creating a Vimsy channel instead of sticking with the one Youtube gives you.

Youtube is a social network

The biggest difference between Youtube and Vimsy is that Youtube is a social network. 

Youtube (and Google, Youtube's parent company) are focussed on getting the general public (users) watching videos so that they can display ads before, during, and around the videos. This makes them money. The primary goal for Youtube is keeping users watching videos, regardless of who the videos are made by, so that they can increase the number of advertisements that are displayed.

The benefit of Youtube's business model is that they allow anyone and everyone to upload an unlimited number of videos for free (this is great for hosting your videos!) but the downside is that you have far less control over how your videos appear, who can watch them, and how they are displayed.

It also means that you're more limited with the data you can extract from Youtube. Although they offer some excellent insight tools (which work even when your Youtube videos are on Vimsy), the data is anonymised and cannot be associated with individual users. This makes it impossible to monitor compliance by identifying whether training films have been watched by specific staff members, for example.

Additionally, you also have to monitor your videos for comments and keep an eye on the Like/Dislikes that your videos receive. You also have to consider that your subscriber count is public and you may need to focus on building that too; social confirmation is an important part of selling your brand and people want to see that they're not the only ones buying what you're selling. You don't want to project the image that your business has no customers.

Youtube isn't interested in building your brand

Another deterrent from using Youtube as the home for your videos is that Youtube isn't interested in building your brand or keeping users watching your content. As mentioned, Youtube want eyeballs on ads, and they don't trust that your videos alone are going to make that happen. Take this as an example:

Vimsy vs YouTube

The highlighted section above was suggested based on previous videos watched by this user. As you can see, it's completely unrelated to the video currently being watched - and potentially far more exciting!

Vimsy vs YouTube

And, in the highlighted section above, all of these videos are from other Youtube channels, including competitors. Youtube will even automatically play these suggested videos once your video is finished, meaning that your viewers can be exposed to your competitors' videos automatically.

For reference, here's the same video as it appears on Vimsy:

Vimsy vs YouTube

Channel Design

Vimsy vs YouTube

When it comes to your Youtube channel itself, you can change your account profile image and your channel's header image, but your branding is limited to the few areas that Youtube allows you to customise. For the most part Youtube channels have a uniform look that fits in line with Youtube's brand, not yours.

Additionally, as you'll see in the image above, your Youtube channel is still designed to draw users back into the wider Youtube site. You have the Youtube branding in the top left, a menu down the side that shows you unrelated content to the channel you're viewing ("Trending", "Subscriptions", "History", "Browser Channels" and "Youtube Movies"). 

The search bar at the top searches the entirety of Youtube, not your channel; to search just your channel you have to click that small magnifying glass icon near your channel details - did you find it?

On the righthand side, further down the channel, Youtube has automatically added links to unrelated channels that are of no relevance to the content of the main channel. This can be disabled, but in this case hasn't.

By contrast, the image below is the same channel on Vimsy. As you can see, it's far more focussed on the user's brand and there's no clutter

Vimsy vs YouTube

Privacy and Monetisation

Youtube offers some basic privacy functions - enough to let you use your videos semi-privately with Vimsy - but managing private access to your Youtube videos through Youtube directly is less than elegant. Although Youtube lets users subscribe to your channel, you have no controls to manage your subscribers. You can't share certain videos with specific subscribers. 

When a user signs in to your Vimsy channel they become a Member. Vimsy lets you manage your channel's Members and organise them into Member Groups. You can then restrict individual videos or whole collections of videos to specific members or member groups so that only they have access to your videos. This is a big advantage of using Vimsy.

When it comes to making money from your content, Youtube lets you monetise your content by displaying ads on the videos. To set this up your channel must have had a minimum total of 10,000 views across all of your videos. Because you'll be earning a cut of the advertising revenue, you will only begin making worthwhile revenue when you're receiving a lot of views on your videos. On average, you would need to be consistently receiving over 100,000 views on your videos and releasing multiple videos per month to make a living from Youtube.

With Vimsy you can monetise your content via a paywall. You can sell your content on a one-off basis or you can sell your content on a recurring subscription. Payments are handled by Stripe and users can pay for the content using their debit or credit card. Vimsy takes a 10% cut of payments in addition to Stripe's fees. This method of revenue generation provides far higher return at smaller scale than advertising does.

Conclusion

As mentioned at the outset of this article, Vimsy and Youtube are designed for different purposes, and you can use your Youtube videos on your Vimsy channel with ease. The two platforms certainly aren't competitors, but hopefully this article has explained some of the reasons why you would want to consider using a Vimsy channel to display your videos over Youtube's default options.

Getting started with Vimsy is free. Our recommendation is to check it out and see which one you prefer. You can probably guess which one we recommend, though!